FESTIVAL CALLE ORANGE DOWNTOWN ORLANDO (FCO) is Central Florida’s largest outdoor festival and second in the State of Florida next to Miami’s Calle Ocho. FCO attracts Hispanics and non Hispanics from all over the Caribbean, Central and South America as well as from many other states through it’s comprehensive and inclusionary advertising campaign.
Since 2009, 1-800-411-Pain has supported the event and reaped the advertising benefits of appealing to such a large part of the market.
The advertising package they are supporting gives them not only enormous branding but important one on one contact with their potential clients. -Susan Plasencia
A Representative of 411Pain recently described the event atmosphere as, “Very receptive and results driven.”
The motivating factor in 1-800-411-Pain’s decision to sponsor FCO was the ability to reach out to their target demo in the masses. They are able to fulfill their marketing objectives by getting the public to save 1-800-411-Pain number on their cell phones under “ACCIDENT”. They increase their social media following by having them hash tag photo/comments with #411Pain on instagram and twitter while encouraging the spectators to visit their website for pictures from the event thus increasing their SEO by posting videos of the event on their youtube channel.
In addition to one on one contact with their potential clients, they are also incorporating logo branding and name recognition into their sponsorship. The 1-800-411-Pain name and/or logo will appear alongside the name of the event when it is displayed in print, tv, radio and Internet. The event entrances and stages will be decorated with branded material or backdrops and all event fencing will be wrapped. On site, every spectator will receive a FREE FCO Tshirt branded with the 1-800-411-Pain logo ensuring that their sponsorship dollars reach far beyond the event date.
Spectators can expect lots of interaction with the 411PAIN girls, an appearance by Mr. 411 Pain (their paid actor from the TV commercials) FREE FCO t-shirts and the opportunity to win their share of $2,000.
“FESTIVAL CALLE ORANGE DOWNTOWN ORLANDO is probably the greatest event for my client in the Hispanic market. We are given the opportunity, in so many ways, to reach out and touch the fine patrons of the City of Orlando; and, more importantly, we generate results.” -Ovidio Santiago representative of 1-800-411-Pain
FESTIVAL CALLE ORANGE DOWNTOWN ORLANDO will be held on October 26, 2014.